(1) Now the labels on the market (especially the film labels) mostly use screen printing and flexographic printing, not only the processing technology is complicated, the cycle is longer, and the timeliness is poor.
(2) In terms of product design, the selection of design schemes must go through repeated proofing and modification, which is not only troublesome, but also costly.
(3) The traditional printing method should realize variable data printing and digital coding. The printing of anti-counterfeiting labels such as barcodes, etc., needs to be printed twice or even three times, which is more cumbersome than digital printing.
(4) Cannot handle short-run jobs with less than 2000 copies, such as the labels or packaging of some promotional items or trial products, which makes printing companies not only unprofitable, but also at a loss.
(5) Customers are demanding higher and higher printing quality, but the print volume is getting smaller and smaller, making the market competitiveness of traditional label printing continue to decline.